• notes

    • Born in Baltimore Maryland around the time a few fellas decided to have a walk on the moon, while another group of fellas decided to have a music festival in upstate new york, and did their own version of "walking on the moon".

      Moved to NYC in 1992, looking like I just walked on the moon, and now live in Williamsburg Brooklyn since 2000.

      This portfolio contains selected works from the past 20 yrs as a Graphic Designer, Art Director, Interactive Producer, Sound Designer, Composer, Photographer, and Developer.

      All Creative Briefs, Scopes, Schedules, UX/IA documents, etc, within this site, where written / created by me.

      I've coded and designed this site using ExpressionEngine, and bespoke CSS/HTML. It best viewed in an HTML 5 compliant browsers like Google Chrome, Safari and even Mr. Thick Fontypants, Firefox. The Flash player is also needed for the Audio and Video content (html5 A/V updates coming soon).

      Please feel free to contact me for any and all inquires at

      jason.merenda @ gmail.com
      tel +1 646 472 4284

    • influences & inspirations in flux

    • Not an exhaustive list, but a few highlights to better understand my general headspace. I'm influenced by and see sparks and tangents of ideas in everything from film, architecture, mathematics games, science, fashion, food, toys, video games, music, sounds, and the odd happenstance of life... just everything. I like telling stories and conveying moods with subtle minimalism in design, music, art and photography. I enjoy the control of minimilsm, but also have a need for chance and chaos. for I also find technology has often played a significant role in the interplay of these two ideas as well.

      Ideologically speaking i am inspired by people who put forth new ideas that challenge our understanding of things.

      I feel great kinship with people like Alexandr Rodchenko, el lissitzky, Bruno Munari, Nam Jun Paik, Otl Aicher, Richard Feynman, Karlheinz Stockhausen, Eduard Tufte, Marvin Minsky, Charles and Ray Eames, Al Jarnow, Ferran Adria, Hunter Thompson, Oscar Wilde, Douglas Adams, Raymond Scott, Bob Moog, Julius Von Bismarck, Daido Moriyama, Yohji Yamamoto, and Raoul Vaneigem. All of these characters in the game of life understood what the Japanese call "Mono No Aware" or the essence of things great and small in their work.

      With regards to Graphic Design, I am often inspired by the works of Franco Grignani, Giovanni Pintori, Anton Stankowski, Ladislav Sutnar, Armin Hoffman, Otl Aicher, el lissitzky, AG Fronzoni, Karl Gerstner, Wim Crouwel / Total Design, Yusaku Kamekura, Roger Excoffon, and studio Boggeri, many works of Modern and Brutalist Architecture, the fluid

    •   
    • shape and symmetry of Graffiti tags, Reid Miles who's album covers started my design curiosity as a tyke, and tDR and factory/saville record covers which later inspired me in my twenties, The Zurich and Basil schools, the whimsical work of THA / Yugo Nakamura, Vectorpark / Patrick Smith and so on. On Sound Design, I would need to mention influences such as the work of Alan Splet, Walter Murch, and Ben Burtt. As for Music, there just isn't enough time in the day, but for starters early sixties modal jazz, psychadelic, and exotica, 70's electro funk and brasilian funk, 80's post punk, minimal synth / minimal wave, and most importantly anything with mood over all else.

      Also thrown into this minimalist sensibility melee are Industrial Designers Richard Sapper, Mario Bellini, Dieter Rams, Kurt Naef, Artemy Lebedev, Eero Aarnio, Konstantin Grcic, Naoto Fukasawa ... Typographic Designers Weingart, Frutiger, Wim Crouwel / Total Design, Oded Ezer, Arabic Typography ... the Color Theory of Franco Grignani, Arnaud Mercier, Wim Crouwel / Total Design ... Films and Productions of Georges Méliès, Jeunet et Caro, Guillermo del Toro, Henry Selick, Wes Anderson, Tarkovsky, Gilliam, Wenders, Jarmusch, Kubrick, Gondry, French & Czech New Wave, the beautiful & subtle lighting of Henri Alekan, the childhood grandiosity of the sets of Ken Adam, the lighting exhibits of Olafur Eliasson, and Architectural works of Earo Saarinen, Zaha Hadid, Oscar Neimeyer, Terunobu Fujimori and many, many others...

      Hope that gives you a look inside. Thank you for visiting, and have a curiously wonderful day.

  • Processing

 

project title

Goldsmith & Co. Website

client

Goldsmith & Co.

date

2009

categories

Website Pitch / Strategy

primary role(s) for this project

  • Client Engagement + Management
  • Digital + Social Media Strategy
  • Initial Pitch Concepts
  • Creative Direction
  • Processing 1.0 Renders

additional team members

Lucas Kim - Initial Design Mock-Ups
Sean Branin - Initial Design Mock-Ups
Florian Fangohr - Initial Design Mock-Ups

project notes

With this pitch, we presented several ideas in tandem with narratives I created around the company’s brand and identity. One concept, From Many to One, is articulated below, and follows the more common ‘gridnick’ perspective, while another was created from a purely aesthetic perspective around the ideas of angular principles of modern freeform architecture.



 

project title

Center Labels

client

Svetlana Records

date

2009

categories

Art Direction for Print

primary role(s) for this project

  • Art Direction + Design

project notes

Svetlana contacted me to do a few record centers based on a few of our grey scale processing experiments from a few years back. It was a good bit of fun to tray out a few ideas that will not only look interesting as a label, but also ones that will be interesting while spinning.