• notes

    • Born in Baltimore Maryland around the time a few fellas decided to have a walk on the moon, while another group of fellas decided to have a music festival in upstate new york, and did their own version of "walking on the moon".

      Moved to NYC in 1992, looking like I just walked on the moon, and now live in Williamsburg Brooklyn since 2000.

      This portfolio contains selected works from the past 20 yrs as a Graphic Designer, Art Director, Interactive Producer, Sound Designer, Composer, Photographer, and Developer.

      All Creative Briefs, Scopes, Schedules, UX/IA documents, etc, within this site, where written / created by me.

      I've coded and designed this site using ExpressionEngine, and bespoke CSS/HTML. It best viewed in an HTML 5 compliant browsers like Google Chrome, Safari and even Mr. Thick Fontypants, Firefox. The Flash player is also needed for the Audio and Video content (html5 A/V updates coming soon).

      Please feel free to contact me for any and all inquires at

      jason.merenda @ gmail.com
      tel +1 646 472 4284

    • influences & inspirations in flux

    • Not an exhaustive list, but a few highlights to better understand my general headspace. I'm influenced by and see sparks and tangents of ideas in everything from film, architecture, mathematics games, science, fashion, food, toys, video games, music, sounds, and the odd happenstance of life... just everything. I like telling stories and conveying moods with subtle minimalism in design, music, art and photography. I enjoy the control of minimilsm, but also have a need for chance and chaos. for I also find technology has often played a significant role in the interplay of these two ideas as well.

      Ideologically speaking i am inspired by people who put forth new ideas that challenge our understanding of things.

      I feel great kinship with people like Alexandr Rodchenko, el lissitzky, Bruno Munari, Nam Jun Paik, Otl Aicher, Richard Feynman, Karlheinz Stockhausen, Eduard Tufte, Marvin Minsky, Charles and Ray Eames, Al Jarnow, Ferran Adria, Hunter Thompson, Oscar Wilde, Douglas Adams, Raymond Scott, Bob Moog, Julius Von Bismarck, Daido Moriyama, Yohji Yamamoto, and Raoul Vaneigem. All of these characters in the game of life understood what the Japanese call "Mono No Aware" or the essence of things great and small in their work.

      With regards to Graphic Design, I am often inspired by the works of Franco Grignani, Giovanni Pintori, Anton Stankowski, Ladislav Sutnar, Armin Hoffman, Otl Aicher, el lissitzky, AG Fronzoni, Karl Gerstner, Wim Crouwel / Total Design, Yusaku Kamekura, Roger Excoffon, and studio Boggeri, many works of Modern and Brutalist Architecture, the fluid

    •   
    • shape and symmetry of Graffiti tags, Reid Miles who's album covers started my design curiosity as a tyke, and tDR and factory/saville record covers which later inspired me in my twenties, The Zurich and Basil schools, the whimsical work of THA / Yugo Nakamura, Vectorpark / Patrick Smith and so on. On Sound Design, I would need to mention influences such as the work of Alan Splet, Walter Murch, and Ben Burtt. As for Music, there just isn't enough time in the day, but for starters early sixties modal jazz, psychadelic, and exotica, 70's electro funk and brasilian funk, 80's post punk, minimal synth / minimal wave, and most importantly anything with mood over all else.

      Also thrown into this minimalist sensibility melee are Industrial Designers Richard Sapper, Mario Bellini, Dieter Rams, Kurt Naef, Artemy Lebedev, Eero Aarnio, Konstantin Grcic, Naoto Fukasawa ... Typographic Designers Weingart, Frutiger, Wim Crouwel / Total Design, Oded Ezer, Arabic Typography ... the Color Theory of Franco Grignani, Arnaud Mercier, Wim Crouwel / Total Design ... Films and Productions of Georges Méliès, Jeunet et Caro, Guillermo del Toro, Henry Selick, Wes Anderson, Tarkovsky, Gilliam, Wenders, Jarmusch, Kubrick, Gondry, French & Czech New Wave, the beautiful & subtle lighting of Henri Alekan, the childhood grandiosity of the sets of Ken Adam, the lighting exhibits of Olafur Eliasson, and Architectural works of Earo Saarinen, Zaha Hadid, Oscar Neimeyer, Terunobu Fujimori and many, many others...

      Hope that gives you a look inside. Thank you for visiting, and have a curiously wonderful day.

  • Games

  • Video (Requires Flash Player)
  • sound design for 16 dinosaurs + environments 
 

project title

Dig for Dinosaurs

client

Sesame Street

date

2010

categories

Sound Design

primary role(s) for this project

  • Audio Concepts
  • Sound Design

additional team members

uPop Media - Concept, Creative/Art/Design Direction, Developer
Amy Kim - Producer

project links

View this link  Dig for Dinosaurs
View this link  uPop Media (Designer / Developer)


project notes

With this project we were to create sounds for 16 dinosaurs and environments form various periods in time. The challenge was to make them as realistic as possible, as this project was co-sponsored by a science organization, but not to scary for the little ones who would be playing the game. And we even consulted with an expert at the Natural History Museum to verify the likelihood of the sounds, even though we will never really know, as there is no soft tissue left in the fossils of course.

Each dinosaurs voice typically consisted of up to a dozen animals cutup and mixed together, or more in some cases, and there are even a few human voices mixed in. This was definitely one of the most fun sound design projects ever.



  • Video (Requires Flash Player)
  • Discover Your Epsonality Sizzle 
 

project title

Discover Your Epsonality

client

BSSP / Epson

date

2008

categories

Strategy / Website Design

primary role(s) for this project

  • Client Engagement + Management
  • Concept Development
  • Digital + Social Media Strategy
  • Sr. Producer

additional team members

Zander Brimijoinn - Art Director, Concept Development
Daniel Scheibel - Lead Developer, Concept Development

project links

View this link  Website
View this link  Merlin Project Schedule (pdf)
View this link  Site / Page Map (pdf)


project notes

Epson and Butler, Shine, Stern & Partners approached Big Spaceship to create the interactive branch of their Discover Your Epsonality campaign. The result was a whimsical world where visitors could discover their Epsonality, using a fluid and intuitive — yet non-linear — interface, based loosely on the the idea of a pseudo-science lab… as imagined inside the visitors head of course. This “simple” idea was culmination of several weeks worth of abstracting vast amounts of not very friendly spec sheet data, to create an algorithm that tied “character traits” to each printer function, which emanated into a “persona” — known in this world as an Epsonality — for each printer. Now that we had paired printers to personas, and created the “brain” of the site, we were then able to create the world of whimsy known as The Epsonality Lab. A piece of cake!



 

project title

The Corona Beach

client

Cramer Krasselt / Corona

date

2008

categories

Website / Digital Strategy

primary role(s) for this project

  • Sr. Producer
  • Client Engagement + Management
  • Digital + Social Media Strategy
  • Initial Pitch Concepts
  • Tertiary Design

additional team members

Zander Brimijoinn - Art Director
Daniel Scheibel - Lead Developer

project links

View this link  Project Brief (pdf)
View this link  Website "Ideology" Pitch - Principles of Relaxation (pdf)
View this link  Merlin Project Schedule (pdf)
View this link  Loader Sequence Fun (pdf)


project notes

Cramer-Krasselt approached Big Spaceship looking to bring their iconic Corona image and TV campaign, of the serene unexploited Corona beach, into the digital world. As the Corona brand has a rather large fan base in the real world, we also had the dual goal of connecting to Corona fans through common social media platforms. The task at hand was quite a difficult one, in that how do you give visitors a clean and realistic beach experience, and have the best of today’s social mediums all in one place, without cluttering the beach. The result of this excursion was to create two connected “worlds”, giving ample space for both the serene and complex, as well as an ongoing rotation of “easter egg” like activities to keep users coming back for more, and inevitable push Flash to it’s very limits in every way possible.



 

project title

30 Days of Night / Website

client

Sony Pictures

date

2007

categories

Website

primary role(s) for this project

  • Client Engagement + Management
  • Digital + Social Media Strategy
  • Concept Development
  • Initial Pitch Concepts
  • Sr. Producer

additional team members

Zander Brimijoinn - Art Director, Concept

project links

View this link  View Website
View this link  Creative Brief (pdf)
View this link  Merlin Project Schedule (pdf)
View this link  Site Page Map (pdf)


project notes

We teamed up with Sony Pictures to bring the 30 Days of Night graphic novel to the big (little) screen, creating a phantasmagorically frightening website, to match the chilling isolated town of Barrow, Alaska, where it is dark for 30 days each year. In this foray, we chose to create a mouse driven parallax environment, to simulate a rich sense of depth which allows for a more robust use of shadows, to bring to life the eerie town and it’s “characters”. (You can also witness my video game acting debut, as the vampire, in the twitch game on the website).



 

project title

30 Days of Night / Game

client

Sony Pictures

date

2007

categories

Multiplayer Flash Game

primary role(s) for this project

  • Client Engagement + Management
  • Concept Development
  • Sr. Producer

additional team members

Dave Chau - Art Director, Concept
Josh Hirsch - Game Developer
Ben Templesmith - Character Design

project links

View this link  Play the Game
View this link  Creative Brief (pdf)


project notes

While achieving an absolute sense of realism for the Site, we wanted to do something very different with the game. With this creation we went straight to the graphic novel for inspiration, and even worked with the novel’s Graphic Artist, Ben Templesmith, to create the 3D characters. As this site used age verification, we were allowed to go all out with all the blood and guts one could imaging form such a novel as 30 Days of Night. Gameplay consists of battling your way through 30 nights (levels) of gameplay, playing as either humans or vampires, with the goal being to escape with your life.



 

project title

MTV Plastikulture

client

MTV / Motorola Mobile Games

date

2004

categories

Website / Mobile Games

primary role(s) for this project

  • Concept Development
  • Character Development
  • Logos + Iconography
  • Technical Producer

additional team members

Playcom - Primary Design + Art Direction, Site and App Development, Concept Development, Character Development
Kate Sawall - Producer, Content Production

project notes

Plastikulture was the result of our teaming up with Playcom, to create a really clever online and mobile games franchise for Motorola and MTV. The Plastikulture website was unique in that access and content were restricted in certain areas with secret codes that you acquired through playing the various mobile games. The idea behind Plastikulture, was that there existed a parallel world to our own, where our plastic waste ends up and starts to live a life of its own. Your average typical plastic family - the Polyethyls - where the siblings T-Ruth, Roland and Aki deal with the everyday issues of your average plastic teenager, while evil (bumbling) antagonist Fex plots his secret schemes for domination of the plastic city.



  • Audio (Requires Flash Player)
  • "Not THAT red button..."
 

project title

Shadow MPG

client

Vae Victis Games

date

2003

categories

Game Sound Design

primary role(s) for this project

  • Sound Design

project notes

Vae Victis Games was an independent game development studio that created a multiplayer first person shooter PC game using the Torque game engine. This is a sound narrative using several sounds created for the game. The full game utilized over 500 sounds and was based on a similar idea to the Splinter Cell series that came out around the same time.



  • Audio (Requires Flash Player)
  • 2003 - MTV Holiday Card : A Bit Critter 8-bit Holiday
  • 2004 - MTV Holiday : The Snow Globe
  • 2004 - MTV Hijacked Ringtones - Big Beat
  • 2004 -MTV Hijacked Ringtones - Tokyo Jack
  • 2004 - MTV Hijacked MIDI Ringtones - Mix
  • 1998-2000 - MaMaMedia Mix
  • 1998 - Pygmy Taxi Corp - Mars II
  • 1998 - Pigar (in Cage)
  • 1997 - Pygmy Taxi Corp - Cleopatra Records, Trans Europe Express 2 - Numbers - excerpt 1
  • 1997 - Pygmy Taxi Corp - Cleopatra Records, Trans Europe Express 2 - Numbers - excerpt 2
  • 1995 - Electronium - Para-Para-NonStop Vol.02 - Interzone
  • 1995 - Electronium - Para-Para-NonStop Vol.2 - Pee Wee On Mars
  • 1995 - Electronium - Para-Para-NonStop Vol.04 - 1000 Cycles
  • 1995 - Electronium - Para-Para-NonStop Vol.04 - Sim Ant A-Go-Go
  • 1995 - MSI - Girl From Iwo Jima
 

project title

Various Music + Sound Design

client

Various Clients + Labels

date

1989 - 2010

categories

Music + Sound Design

primary role(s) for this project

  • Music + Sound Design

project notes

A short list of a sound design and music I have created for various projects over the years, with a few audio samples.
 
2010
How to Wreck a Nice Beach: The Vocoder from World War II to Hip-Hop,  Sound Design
 
2006
Mezco Toys - Family Guy Talking Stewie Doll, Sound Design & Dialog Editing
 
2006
Mezco Toys - Scarface Talking Tony Doll, Sound Design & Dialog Editing
 
2005
American Museum of Natural History - “Vikings: The North Atlantic Saga”, Sound Design
 
2004 - 2005
MTV - Motorola Hijacked by MTV “Ringtones”, Music & Sound Design
 
2004
MTV International - Holiday Card : The Snow Globe, Music & Sound Design
 
2003
MTV International - 2003 Holiday Card : A Bit Critter Holiday, Music & Sound Design
 
2003
MTV International - Exquisite MTV campaign, Music & Sound Design
 
2003
Saucon Films “Black Wine”, ADR & Sound Design
 
2002
Vae Victis Games - Shadow Mulitplayer PC Game, Sound Design
 
1998-2001
MaMaMedia Website, Music & Sound Design
 
1999 - 2000
Time Warner Cable - Road Runner / MaMaMedia Commercial, Music
 
2000 - 2001
Sony Pictures America - Jumanji / MaMaMedia Web Game, Sound Design
 
2000 - 2001
Kellogg’s - Tony the Tiger Web Game & TV Spot, Music, Sound Design & Audio Logo
 
1999
General Mills - Fruit Roll Ups Web Game, Sound Design
 
1997
Cleopatra Records - A Tribute to Kraftwerk: Numbers, Music
 
1995
Meldac (Japan) - Para-Para Vol. 1, 3, 4, Music
 
1994
American Museum of Natural History - “Earth to Space Science” kiosk, Music
 
1989 - 2009
The B2 team as “The Pygmy Taxi Corp”, Music