Creative Direction
project title
Twitter Events + Groups App
client
Client Confidential
date
2011
categories
App Pitch + Strategy + Art Direction
primary role(s) for this project
- Art Direction
- Design + Illustration
- Initial Design Mock-Ups
- Concept Development
- Creative Direction
- Social Strategy
project notes
An iPad/Tablet/HTML5 app proposal for the the twitter api to be expanded for events and groups. The following images display the Events and the Group Management panels.
project title
Japan Relief
client
Japan Tsunami Relief
date
2011
categories
Art Direction for Print
primary role(s) for this project
- Design / Art Direction
project links
Donate via Red Cross
Donate via iTunes
UNICEF
International Fund for Animal Welfare
project notes
A Limited Edition Poster for Japan Tsunami Relief which donated to the relief fund. (Currently Sold Out)
Additionally you can also continue to donate to help the relief effort for our friends in Japan.
The Red Cross also has set up $10 donations to its relief efforts in Japan online (link below) or by texting REDCROSS to 90999 to donate from your phone.
UNICEF is also coordinating efforts to help the children of Japan. Use this form on UNICEF's website to donate 100 percent of your desired amount to their fund designated for victims of the earthquake or text JAPAN to 864233 to donate $10.
You can also donate via iTunes (link below opens iTunes).
project title
Minimal Wave Website / Forum
client
Minimal Wave Records
date
2010
categories
E-Com Website / Forum
primary role(s) for this project
- Art Direction + Design
- Creative Direction
- Client Engagement + Management
- Social Strategy
- CSS + EE Developer
additional team members
Alec Cumming - Lead Developerproject links
View Website
Vinyl Magazine Archive
Website UI + Layout Documents
project notes
Designed and built a new E-commerce Website and Forum for Minimal Wave Records, using Expression Engine + FoxyCart + Twitter + Google Search integration. The website has been fully optimized and google indexed, in accordance with the most effective SEO methods.
The layout was partially influenced by the idea of the record cover, since many of these releases are records, and we wanted to make sure the record and the artists were clearly represented before anything else. Another factor in the design came from weeks of roaming through tons of classic 80s magazines like The Face (Neville Brody), iD (Terry Jones), and most specifically Vinyl (Max Kisman), the dutch music magazine that featured many bands found on the site. A few of the colors and other elements where influenced by the faded pages when looking at our old issues, and the 4 color printing of the era.
One highlight of the site is that many people can now put faces to the bands/records that they have known and loved over the years, and also learn a lot more about other things the bands were involved in.
Additionally the MW Forum was updated quite substantially to give the content some room and air. Now you can easily find and read through the thousands of post about the genre without straining your eyes.
- Video (Requires Flash Player)
- sound design for 16 dinosaurs + environments
project title
Dig for Dinosaurs
client
Sesame Street
date
2010
categories
Sound Design
primary role(s) for this project
- Audio Concepts
- Sound Design
additional team members
uPop Media - Concept, Creative/Art/Design Direction, DeveloperAmy Kim - Producer
project links
Dig for Dinosaurs
uPop Media (Designer / Developer)
project notes
With this project we were to create sounds for 16 dinosaurs and environments form various periods in time. The challenge was to make them as realistic as possible, as this project was co-sponsored by a science organization, but not to scary for the little ones who would be playing the game. And we even consulted with an expert at the Natural History Museum to verify the likelihood of the sounds, even though we will never really know, as there is no soft tissue left in the fossils of course.
Each dinosaurs voice typically consisted of up to a dozen animals cutup and mixed together, or more in some cases, and there are even a few human voices mixed in. This was definitely one of the most fun sound design projects ever.
project title
McDonalds Digital Future
client
TBWA / McDonalds
date
2009
categories
Strategy / Pitch
primary role(s) for this project
- Initial Pitch Concepts
- Creative Direction
- Client Engagement + Management
- Digital + Social Media Strategy
additional team members
Sean Branin - Initial Design Mock-UpsFlorian Fangohr - Initial Design Mock-Ups
Lucas Kim - Initial Design Mock-Ups
Jean-Paul Tremblay - Initial Design Mock-Ups
project notes
TBWA approached us to create a pitch (in 1 week) for what the near future of McDonalds online could look like, to be included as part of their larger Global Pitch for the brand. I started by sketching out everything that we know about McDonalds, from the original store, through their heyday in the 70's, up till now, and then some.
With transparency being one of the most important directives for companies globally these days, one idea was to convey McDonalds products, and all the data for each product, to be placed in very clear and concise display, and then to give each product it's own hero shot, similar to the great product design layouts of the 60s, like Braun, but in the tone and style of McDonalds.
With this same idea, you would also need provide and interesting way to search through all of the content, that would help visitors sort through all the content quickly, and even suggest similar content when appropriate.
Secondly, we wanted to capture what McDonalds meant emotionally to most people as a brand, by letting visitors connect with all the ephemera, and even americana, that existed in the real world for the brand, be it on Flicker or Facebook or other social platforms. There are thousands of objects.
Lastly, I wanted to explore the interesting food on the menu that I had noticed during my travels around the world (and even in the US, with the Lobster Roll in Maine, and Crab Cake Burger in my home town of Baltimore). As we researched this further, we were fascinated to find just how many different items there where (like the McCurry, or McFalafel).
project title
Goldsmith & Co. Website
client
Goldsmith & Co.
date
2009
categories
Website Pitch / Strategy
primary role(s) for this project
- Client Engagement + Management
- Digital + Social Media Strategy
- Initial Pitch Concepts
- Creative Direction
- Processing 1.0 Renders
additional team members
Lucas Kim - Initial Design Mock-UpsSean Branin - Initial Design Mock-Ups
Florian Fangohr - Initial Design Mock-Ups
project notes
With this pitch, we presented several ideas in tandem with narratives I created around the company’s brand and identity. One concept, From Many to One, is articulated below, and follows the more common ‘gridnick’ perspective, while another was created from a purely aesthetic perspective around the ideas of angular principles of modern freeform architecture.
project title
Climate Change App
client
Climate Central
date
2009
categories
App Pitch / Strategy
primary role(s) for this project
- Initial Pitch Concept
- Initial Design Mock-Up
- Client Engagement + Management
- Producer
project notes
Climate Central came to us for ways to display their complex climate change reports, that come from NASA in the form of very complex graphs and columns of data, into a much more accessible application for everyone to understand what changes are occurring, and how fast they are occurring.
At left are a few early concepts from sketches, for interactive apps pertaining to specific data around how fast the icebergs are melting, and the sea water is rising.
project title
Center Labels
client
Svetlana Records
date
2009
categories
Art Direction for Print
primary role(s) for this project
- Art Direction + Design
project notes
Svetlana contacted me to do a few record centers based on a few of our grey scale processing experiments from a few years back. It was a good bit of fun to tray out a few ideas that will not only look interesting as a label, but also ones that will be interesting while spinning.
project title
banzai! website
client
banzai!
date
2008
categories
Website Pitch
primary role(s) for this project
- Client Engagement + Management
- Strategy
- Concept Development
- Producer
additional team members
Lucas Kim - Art Director, Concept Developmentproject notes
A website / cms pitch for a fashion PR firm.
project title
MTVNLand Website
client
MTV International
date
2005
categories
Website
primary role(s) for this project
- Concept Development
- LAMP / CSS Development
- Technical Producer
- Art Direction
additional team members
Kristofer Widholm - Lead Developer - LAMP / AJAX / XLST / Component Developmentproject notes
MTVNLand is MTV International’s Creative repository. It hosts over 10,000 videos of creative work done by all of the teams around the globe including the On-Air Promos, Teasers, Trailers, Promotional Materials, Commercials and so on. It also host all documents associated with the music, rights and other notes associated with each piece of content. The minimalist aesthetic here was done specifically to highlight the content, and not the website itself - the idea being “a glass of water”.
project title
Various Logos
client
Various Clients / Personal
date
1995 - 2010
categories
Corporate Identity
primary role(s) for this project
- Art Direction + Design
project notes
Various logos and logo explorations from over the past several years, and few examples of their use.
project title
Hijacked by MTV Logo
client
MTV / Motorola
date
2005
categories
Art Direction for Print
primary role(s) for this project
- Art Direction + Design for Print + Web
project notes
Logo for the Motorola / MTV Partnership that was used globally on outdoor billboards, promotional items, websites and packaging for the special edition phones.
project title
MTV Exquisite Corpse 03
client
MTV International
date
2003
categories
Art Direction + Sound
primary role(s) for this project
- Concept + Strategy
- Art Direction + Design
- Music + Sound Design
additional team members
Amy Kim - Website ProducerOleg Troyanovsky - International Campaign Producer
Large Animal - Flash popup implementation
project links
project notes
We did the design and the music and sound effects for the MTV Exquisite Corpse 03 campaign website. Exquisite Corpse (aka Exquisite MTV), was the theme of the 2003 MTV Global Image campaign.
The goal of the website was to allow visitors to understand and watch where each part of the 16 different Exquisite Corpse videos came from, and also watch the full videos. Each video started with a color, and had 7, 1 second parts (for a total of 8 seconds). Each 1 second part being created by a different international team, then passed to the next, which were then "sewn" together.
project title
Extranet
client
MTV International Digital
date
2003
categories
Website
primary role(s) for this project
- Art Direction + Design
- CSS + HTML Development
project notes
The MTV International Digital team in NYC needed to have a single place to keep contact info for hundreds of international team members and several dozens standards and practice documents, essentially a catch all for day to day connections. I designed and built this hand coded system in a week for them to use.
project title
Various Flyers
client
Personal
date
1990 - 1996
categories
Art Direction for Print
primary role(s) for this project
- Art Direction + Design
additional team members
Michael Eringis - Art Directionproject notes
A flew flyers from over the years, some of which were originally designed on a Windows 3.1 machine that used dot matrix fonts (and a 300 ft roll of paper) and later updated in Photoshop 2 on a Mac Plus!
Some of these were just band promos and posters while others were flyers for various events.
More coming soon as I find them !
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