Design + Art Direction
project title
Elf Love Presentation
client
Socialistic / Havas
date
2012
categories
After Effects Presentation
primary role(s) for this project
- Art Director
- Design + Illustration
project notes
Socialistic created the Elf Love campaign that used bots to create mischievous digital elves that would play with your friends via Twitter and other social media platforms. I created the concept and the visual and audio assets for the after effects presentation.
project title
Socialistic Website
client
Socialistic
date
2012
categories
Website
primary role(s) for this project
- Art Director
project notes
A quick design update for the Socialistic Website done on my last day with the group, to promote for Social Media week. However in the the group decided to wait for launch until the regrouped on the content plan.
project title
Owens-Illinois Banner Refresh
client
Doremus + Owens-Illinois
date
2012
categories
Art Direction + Design
primary role(s) for this project
- Art Director
- design + illustration
project notes
This project was a simple refresh for the creative of the Owens-Illinois “Glass is Life” campaign. The client wanted to breath new life in the campaign and take it in a different direction that highlighted the details of the glass itself, as well as the various spokespersons for the four campaign focus areas; Food, Environment, Health and Flavor.
project title
PwC Website Pitch
client
DDB NY / PwC
date
2012
categories
Pitch, Website + App
primary role(s) for this project
- Art Director
- Design + Illustration
project notes
A few samples from the pitch for a financial services client who was looking to create a website and ipad like app around their small business services package.
Primarily I was tasked to come up with several design explorations / approaches for the layout of the site. As time went on we started focusing more on the App idea, and less on the earlier editorial idea, and I took several approaches including a Masonry layout and an App / Path direction.
DDB didn't have the opportunity to do the UX for the site, and needed work with the UX flow the client had already put forth, but it turned out ok and the client really liked the final results. An interesting "gridnik" and infographic based project overall.
project title
Twitter Events + Groups App
client
Client Confidential
date
2011
categories
App Pitch + Strategy + Art Direction
primary role(s) for this project
- Art Direction
- Design + Illustration
- Initial Design Mock-Ups
- Concept Development
- Creative Direction
- Social Strategy
project notes
An iPad/Tablet/HTML5 app proposal for the the twitter api to be expanded for events and groups. The following images display the Events and the Group Management panels.
project title
Japan Relief
client
Japan Tsunami Relief
date
2011
categories
Art Direction for Print
primary role(s) for this project
- Design / Art Direction
project links
Donate via Red Cross
Donate via iTunes
UNICEF
International Fund for Animal Welfare
project notes
A Limited Edition Poster for Japan Tsunami Relief which donated to the relief fund. (Currently Sold Out)
Additionally you can also continue to donate to help the relief effort for our friends in Japan.
The Red Cross also has set up $10 donations to its relief efforts in Japan online (link below) or by texting REDCROSS to 90999 to donate from your phone.
UNICEF is also coordinating efforts to help the children of Japan. Use this form on UNICEF's website to donate 100 percent of your desired amount to their fund designated for victims of the earthquake or text JAPAN to 864233 to donate $10.
You can also donate via iTunes (link below opens iTunes).
project title
Minimal Wave Website / Forum
client
Minimal Wave Records
date
2010
categories
E-Com Website / Forum
primary role(s) for this project
- Art Direction + Design
- Creative Direction
- Client Engagement + Management
- Social Strategy
- CSS + EE Developer
additional team members
Alec Cumming - Lead Developerproject links
View Website
Vinyl Magazine Archive
Website UI + Layout Documents
project notes
Designed and built a new E-commerce Website and Forum for Minimal Wave Records, using Expression Engine + FoxyCart + Twitter + Google Search integration. The website has been fully optimized and google indexed, in accordance with the most effective SEO methods.
The layout was partially influenced by the idea of the record cover, since many of these releases are records, and we wanted to make sure the record and the artists were clearly represented before anything else. Another factor in the design came from weeks of roaming through tons of classic 80s magazines like The Face (Neville Brody), iD (Terry Jones), and most specifically Vinyl (Max Kisman), the dutch music magazine that featured many bands found on the site. A few of the colors and other elements where influenced by the faded pages when looking at our old issues, and the 4 color printing of the era.
One highlight of the site is that many people can now put faces to the bands/records that they have known and loved over the years, and also learn a lot more about other things the bands were involved in.
Additionally the MW Forum was updated quite substantially to give the content some room and air. Now you can easily find and read through the thousands of post about the genre without straining your eyes.
project title
StartUp Holiday Party Invite
client
Silver & Co
date
2009
categories
Invites
primary role(s) for this project
- Art Direction + Design
project notes
An fun little non-denominational invite for the 2009 StartUp Holiday Party
project title
B2 Website
client
B2 Collective
date
2009
categories
Website
primary role(s) for this project
- Art Direction + Design
- CSS + EE + JS Development
project links
project notes
A multi-view website for B2 Collective
project title
Goldsmith & Co. Website
client
Goldsmith & Co.
date
2009
categories
Website Pitch / Strategy
primary role(s) for this project
- Client Engagement + Management
- Digital + Social Media Strategy
- Initial Pitch Concepts
- Creative Direction
- Processing 1.0 Renders
additional team members
Lucas Kim - Initial Design Mock-UpsSean Branin - Initial Design Mock-Ups
Florian Fangohr - Initial Design Mock-Ups
project notes
With this pitch, we presented several ideas in tandem with narratives I created around the company’s brand and identity. One concept, From Many to One, is articulated below, and follows the more common ‘gridnick’ perspective, while another was created from a purely aesthetic perspective around the ideas of angular principles of modern freeform architecture.
project title
Climate Change App
client
Climate Central
date
2009
categories
App Pitch / Strategy
primary role(s) for this project
- Initial Pitch Concept
- Initial Design Mock-Up
- Client Engagement + Management
- Producer
project notes
Climate Central came to us for ways to display their complex climate change reports, that come from NASA in the form of very complex graphs and columns of data, into a much more accessible application for everyone to understand what changes are occurring, and how fast they are occurring.
At left are a few early concepts from sketches, for interactive apps pertaining to specific data around how fast the icebergs are melting, and the sea water is rising.
project title
Center Labels
client
Svetlana Records
date
2009
categories
Art Direction for Print
primary role(s) for this project
- Art Direction + Design
project notes
Svetlana contacted me to do a few record centers based on a few of our grey scale processing experiments from a few years back. It was a good bit of fun to tray out a few ideas that will not only look interesting as a label, but also ones that will be interesting while spinning.
project title
The Corona Beach
client
Cramer Krasselt / Corona
date
2008
categories
Website / Digital Strategy
primary role(s) for this project
- Sr. Producer
- Client Engagement + Management
- Digital + Social Media Strategy
- Initial Pitch Concepts
- Tertiary Design
additional team members
Zander Brimijoinn - Art DirectorDaniel Scheibel - Lead Developer
project links
Project Brief (pdf)
Website "Ideology" Pitch - Principles of Relaxation (pdf)
Merlin Project Schedule (pdf)
Loader Sequence Fun (pdf)
project notes
Cramer-Krasselt approached Big Spaceship looking to bring their iconic Corona image and TV campaign, of the serene unexploited Corona beach, into the digital world. As the Corona brand has a rather large fan base in the real world, we also had the dual goal of connecting to Corona fans through common social media platforms. The task at hand was quite a difficult one, in that how do you give visitors a clean and realistic beach experience, and have the best of today’s social mediums all in one place, without cluttering the beach. The result of this excursion was to create two connected “worlds”, giving ample space for both the serene and complex, as well as an ongoing rotation of “easter egg” like activities to keep users coming back for more, and inevitable push Flash to it’s very limits in every way possible.
project title
Optimum Video Player
client
Optimum Online
date
2006
categories
Strategy / Redesign
primary role(s) for this project
- Client Engagement
- Digital + Social Media Strategy
- Sr. Producer
- Initial Pitch UI Concepts
- Initial Design UI Mock-Ups
additional team members
Chris Gardella - Art Directionproject links
project notes
Optimum were looking to bring their 10 year old video portal design inline with the newly emerging 2.0 world. For several weeks we reviewed their customers needs and patterns, within the defined demographic, and also reviewed minute positive and negative details of over 30 different video players available at the time, to come up with a simple but robust interactive video player that allowed visitors to tailer the player to their own needs, without letting the interface itself get in the way.
At left, Two frames from my Initial Concept Design & IA
project title
MTVNLand Website
client
MTV International
date
2005
categories
Website
primary role(s) for this project
- Concept Development
- LAMP / CSS Development
- Technical Producer
- Art Direction
additional team members
Kristofer Widholm - Lead Developer - LAMP / AJAX / XLST / Component Developmentproject notes
MTVNLand is MTV International’s Creative repository. It hosts over 10,000 videos of creative work done by all of the teams around the globe including the On-Air Promos, Teasers, Trailers, Promotional Materials, Commercials and so on. It also host all documents associated with the music, rights and other notes associated with each piece of content. The minimalist aesthetic here was done specifically to highlight the content, and not the website itself - the idea being “a glass of water”.
project title
International Telescope AMS
client
MTV / Nick / VH1 International
date
2005
categories
Website / DAM
primary role(s) for this project
- Art Direction + Design
- CSS / JS / HTML Development
- Technical Producer
project notes
The International Asset Management System hosts large format content for regional distribution, using North Planes Telescope as a back-end. This design was an exercise in re-interfacing and re-engineering the out of the box interface, to allow for a more logical and streamlined asset gathering and downloading for the 100 thousand + hosted assets. This new template design also influenced the NPS team to modify their own out of the box interface, iconography and layouts with the newest Telescope release.
project title
Various Logos
client
Various Clients / Personal
date
1995 - 2010
categories
Corporate Identity
primary role(s) for this project
- Art Direction + Design
project notes
Various logos and logo explorations from over the past several years, and few examples of their use.
project title
Hijacked by MTV Logo
client
MTV / Motorola
date
2005
categories
Art Direction for Print
primary role(s) for this project
- Art Direction + Design for Print + Web
project notes
Logo for the Motorola / MTV Partnership that was used globally on outdoor billboards, promotional items, websites and packaging for the special edition phones.
project title
Worldwide Campaign Portal
client
Motorola / MTV
date
2004
categories
Website / Pitch
primary role(s) for this project
- Initial Pitch Concepts
- Art Direction for Web Design
project notes
This was to be a fairly simple and easily maintainable gateway for introducing Motorola mobile phone owners, to the ringtones, wallpapers, games and other content created by the 15+ MTV International mobile teams around the world.
project title
MTV Exquisite Corpse 03
client
MTV International
date
2003
categories
Art Direction + Sound
primary role(s) for this project
- Concept + Strategy
- Art Direction + Design
- Music + Sound Design
additional team members
Amy Kim - Website ProducerOleg Troyanovsky - International Campaign Producer
Large Animal - Flash popup implementation
project links
project notes
We did the design and the music and sound effects for the MTV Exquisite Corpse 03 campaign website. Exquisite Corpse (aka Exquisite MTV), was the theme of the 2003 MTV Global Image campaign.
The goal of the website was to allow visitors to understand and watch where each part of the 16 different Exquisite Corpse videos came from, and also watch the full videos. Each video started with a color, and had 7, 1 second parts (for a total of 8 seconds). Each 1 second part being created by a different international team, then passed to the next, which were then "sewn" together.
project title
Extranet
client
MTV International Digital
date
2003
categories
Website
primary role(s) for this project
- Art Direction + Design
- CSS + HTML Development
project notes
The MTV International Digital team in NYC needed to have a single place to keep contact info for hundreds of international team members and several dozens standards and practice documents, essentially a catch all for day to day connections. I designed and built this hand coded system in a week for them to use.
project title
Various Flyers
client
Personal
date
1990 - 1996
categories
Art Direction for Print
primary role(s) for this project
- Art Direction + Design
additional team members
Michael Eringis - Art Directionproject notes
A flew flyers from over the years, some of which were originally designed on a Windows 3.1 machine that used dot matrix fonts (and a 300 ft roll of paper) and later updated in Photoshop 2 on a Mac Plus!
Some of these were just band promos and posters while others were flyers for various events.
More coming soon as I find them !
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